The Playground
CELEBRATINg • EXPERIMENTING • TEACHING • ECHOING • SPOTLIGHTING • GLOSSARY • SHARING • GIVING + CONNECTING
CELEBRATING
EXPERIMENTING
TEACHING
ECHOING
SPOTLIGHTING
GLOSSARY
SHARING
GIVING AND CONNECTING
The Basics: Negative Space
Negative space, also known as white space, is the area around, between, and within design elements that is left empty or unmarked. It is the space that is not occupied by any visual or textual content. Negative space is an essential element of design, and it can be just as important as the positive space occupied by actual design elements.
THE PRINCIPLES OF DESIGN
Through the use of balance, contrast, emphasis, unity, and proportion, designers can create visually appealing and effective designs that communicate the intended message. These principles are an indispensable aspect of graphic design and are used to produce effective designs across a variety of mediums.
THE ELEMENTS OF DESIGN
In design, the elements are the fundamental components that make up every composition.
CAMPAIGNS THAT CONNECT
If you are not able to work with The Design Guild here’s a DIY primer to produce and launch your own communications campaign.
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