EIGHT STEPS TO BRAND YOU
Your brand is the promise and the reflection of all that you stand for, and all that you do. Whether you have done a formal branding project or not, you do know that every small choice you make can reflect the force you want to be in the world, or it can detract from your superpowers. If you haven’t reflected on your brand (personal, or professional) recently, take some time at the dawn of the new year to do so.
Here’s how we approach it:
Define your brand's purpose and target audience: This will help you determine the direction and messaging of your branding efforts.
Research your competition: Knowing what other brands in your industry are doing can help you differentiate your brand and find unique branding opportunities.
Develop a brand strategy: This should include a brand positioning statement, messaging, and visual identity guidelines.
Create a brand style guide: This document should outline the specific design elements that will be used consistently across all branding materials.
Design branding assets: This could include a logo, typography, color palette, and imagery.
Create a brand voice and tone: This should be consistent across all communication channels and touchpoints.
Implement the brand: Use your new branding assets and guidelines to create marketing materials and update your website and social media profiles.
Evaluate and refine: Monitor the performance of your branding efforts and make adjustments as needed.
This is just a basic outline, and the specific steps and tasks involved in a branding project will depend on the needs and goals of your business. It's always a good idea to work with a branding professional or agency to ensure that your branding efforts are effective and aligned with your business objectives.
