The Design Guild | Sonoma Wine Country Weekend
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Brand Concept
2014 Auction Theme
2015 Auction Invite
Sonoma Wine Country Weekend


The chefs serve. The winemakers pour. And the proceeds matter.

Sonoma County’s premier wine and food event was in need of an aesthetic makeover. With the goal of making Sonoma Wine Country Weekend the Sundance of Wine, we brought people close to the event by introducing them to the people who make Sonoma such a remarkable region. A new website. All new collateral, invitation and signage. And all for a good cause.


The 2014 SWCW exceeded their own highly ambitious fundraising expectations, raising over $4 Million for child literacy and other value charitable programs to benefit Sonoma County youth in need.


The first thing you’re likely to notice at Sonoma Wine Country Weekend is the decided lack of distance between you and the people who grow and make some of the world’s most amazing wine and food.
In fact, you’ll swear they’re all trying their best to impress you. And you’d be right.
For three delicious, decadent days, you’ll experience, up and close and personal, Sonoma’s full bounty of flavors. Rub shoulders with winegrowers and makers from the pioneers to the rising stars. Offer your compliments to the chefs, both acclaimed and up-and-coming. In person. Then, if you’re not pampered enough already, take comfort in the knowledge that all proceeds go to worthy causes supporting the children, environment and health of the Sonoma County Community.

Photography: Paige Green