The Design Guild | City of Petaluma
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Business Handout
City Toolkit
The Story

Fertile ground for doing business.
Looking to rebrand itself as more than a town of chicken and cattle ranchers, the City of Petaluma set out to promote a more progressive image of a town that provides fertile ground for new families to live and work. The Design Guild launched petalumastar.com to help the City socialize this message and let the larger Bay Area know that a lot more is going on in Petaluma than cows and chickens. The site highlights various businesses in town, from technology firms to breweries, and paints the town as a vibrant and happening place where you can raise your family and cultivate your career at the same time, without having to get on the freeway.