A one-word poem that evokes the essence of their brand.

A mother/daughter venture founded on a philosophy of original design and highest quality textiles, this boutique specialty children’s clothing company was looking to change their name in conjunction with the launch of a new website. With the new name and accompanying site would be an entirely new brand look and voice; our job was to help them find this voice and produce the design behind it. The result was a seamless name change and an energized company that continues to thrive with its newly established brand identity.