The Design Guild | Gloria Ferrer
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Brand Refresh
Glamour Magazine ad / Holiday Promotion
The Story

The Perfect Blend of Savor & Celebrate.

It was time for Gloria Ferrer to shed her modest image and show the world what she was truly made of. To go with an elegant new label design, The Idea Cooperative crafted a messaging strategy and new creative identity that showcased Gloria’s legendary history, incomparable quality and unforgettable visitor experience. It comes together beautifully in a stunning new website that brings the story to life while driving  people to visit the winery and purchase online.